When Sir Walter Raleigh helped to popularize tobacco during the 16th century, he probably had no idea that he would be responsible for cigarette ads; one of the largest and most profitable advertising campaigns in the history of Madison Avenue. Campaigns that would see a single product go from lifestyle enhancement to a pariah of the medical community within a matter of years. Give Me Your Young at Heart Before their negative association with health, cigarettes were marketed to successful young men and women as a way to relax and get more out of life. Advertisements were filled with virile, athletic men and women prancing around tennis courts in snow-white…
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You Can’t Teach an Old Flea New Tricks Fleas and the casting couch... the birth of the entertainment industry
If you’ve ever tried breaking into show business, you know how hard it can be. There are countless auditions, disappointments and the relentless competition from other actors. Maybe you should try it as a flea! The Birth of the Entertainment Industry Records of the earliest flea circuses date back to 14th Century Asia, but they didn’t hit their apex in popularity until the 16th Century in Great Britain. While there are over 2500 species of fleas, Louis Bertolotto found only the females of the Pulex Irritans species worthy of a place in his line-up: “…I have found the males to be utterly worthless, excessively mulish and altogether disinclined to work.”…
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A Foley Artist Reveals His Secrets Double punching a roasted chicken with a rubber kitchen glove: a new art is born
The scene in the Hollywood movie is a leather-jacketed hero who scuffles with a bad guy, walks through the snow and then guns his motorcycle engine before zooming off into the night. But, what really happened was a Foley artist punched a roasted chicken with a rubber kitchen glove and squeezed two balloons together while walking on a sandbox filled with cornstarch. That’s showbiz… Things Are Not What They Seem For most of us, the sounds of a movie are as entertaining as the visual experiences. But, unbeknownst to most viewers, the lion share of sounds and special effects are not captured at the time of filming. Instead, they’re either…
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Breaking Beav The true story of how Ward, June, Wally and the Beav succeeded in the methamphetimine trade
“Hi, dear. How was your day?” “Oh, Ward. Sheriff Williams raided the house again this afternoon.” “That makes the third time this month. What happened?” “You know. The same old thing. The Wilson’s complained about Theodore’s meth lab again. Apparently the fumes coming out of his and Wally’s bedroom floated over the backyard fence and killed their cat. They’re threatening to move out of the neighborhood and Julia told me if it happens again she’s dropping out of the PTA bake sale.” “I’ll go upstairs and have a talk with the Beaver. Maybe I can convince him to go back to his paper route.” *** “Beaver, what’s this I hear…
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The Wilhelm Scream A good Hollywood scream is hard to find; unless you know where to look
In the early days of the film industry, it was hard to find a good scream. Before the invention of sound bites, directors who needed a blood-curdling shriek from actors often got rather paltry sounding yelps. That is, until Private Wilhelm entered the scene. In the 1951 war classic Distant Drums, a soldier is dragged under water by an alligator as he wades through a treacherous Florida swamp. After the filming was completed, sound engineers recorded a series of screams that were added during post-production. Two years later, in The Charge at Feather River, a soldier named Private Wilhelm (played by Ralph Brooke) takes an arrow in the leg. Similar…