As someone who’s written professionally for a number of years, I always try to avoid euphemisms, choosing vernacular the average businessman or woman understands. Instead of going back to the drawing board for each game plan, I like to hit the ground running by thinking outside of the box. I’ll usually begin by going after customer-centric, low-hanging fruit, getting my manager’s blessing with the subject matter, to avoid getting thrown under the bus. After years of working with difficult editors, I’ve found drilling down and touching base with management helps deliver more bang for the buck when the marketing department keeps moving the goal posts. For instance, last week, I…
