What’s Your Platform? And why you should have one before writing your book

My friends, Lee’s Anti-bilious pills are excellently adapted to carry off superfluous bile, restore and amend the appetite, produce free perspiration, and thereby prevent constipation, lumbago, softening of the brain and Bronze John fever. They’re celebrated for removing habitual costiveness, dropsy, and severe headaches, and ought to be taken by all persons on a change of climate. When the West was wild and social media was still 150 years away, snake oil salesmen rambled from town to town hawking their mystery potions, capable of curing everything that ailed ya. They stood on their rickety platforms and were masters at closing sales. Even before they rolled into town, destitute farmers lined…