In the realm of advertising, a powerful slogan is timeless. From Finger-Lickin’ Good to Just Do It, catchy phrases have not only defined brands but also embedded themselves in our cultural fabric. Many of the original patents for beloved product slogans have recently expired leaving thousands of them “up for grabs.” This presents a problem for some and a new…
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I’m Pretty Sure This Will Be a Great Article But you’ll have to read it to find out
I hate commercials. Thirty seconds after you watch them, you can’t remember who made them or what they were for. But I do have to admit that Rocket Mortgage™ has me hooked. The mortgage company’s recent spate of commercials featuring actor/comedian Tracy Morgan touts, “When it comes to home buying or refinancing, ‘pretty sure’ isn’t sure enough.” I’m pretty sure…
