Way back in the 1970s, I stood at a fork in the road: should I go to college, or begin trudging down the path to a lifetime career? I did neither. Instead, I spent the winter teaching skiing at a popular ski resort just to get the adventure out of my system. As a full-time ski instructor, I taught two…
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What Makes a Successful Writer? Everything you need to be able to do besides write
The scene opens with the haggard writer hunched over a dilapidated Underwood, struggling to meet his midnight deadline. The air is stale and thick with cigarette smoke and there’s an empty bottle of scotch lying on the floor. By the smell of things, it’s obvious he hasn’t slept, eaten or washed his clothes in over a week. That was the…
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15 Questions Your Ghostwriter Should Be Asking You And other tips for finding the right person to write your book
What do a Labrador Retriever, a poor Southern tobacco farmer, and a World War II survivor[1] have in common? If you guessed nothing, you’d be wrong. In fact, each was the basis of a best-selling book. Two of them even went on to become Hollywood box office smashes. The world we live in is a fascinating place, filled with thousands…
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Putting Lipstick on a Pig* How to avoid getting thrown under the bus while getting your ducks in a row
As someone who’s written professionally for a number of years, I always try to avoid euphemisms, choosing vernacular the average businessman or woman understands. Instead of going back to the drawing board for each game plan, I like to hit the ground running by thinking outside of the box. I’ll usually begin by going after customer-centric, low-hanging fruit, getting my…
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Can You Be Too Niched? A best-selling author describes his experience with finding his niche
If you’re one of the courageous people who have thrown off the yoke of working for the man and decided to start a business of your own, you’ve undoubtedly wrestled with the question of who your customers are. Just who will buy your services or products? Are they men or women? What age groups do they represent? In short, who…
