If you’re one of the courageous people who have thrown off the yoke of working for the man and decided to start a business of your own, you’ve undoubtedly wrestled with the question of who your customers are. Just who will buy your services or products? Are they men or women? What age groups do they represent? In short, who…
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Is There a Book in You? A published writer shares his experience with you about how to see your name in print
They say that 80% of people have a book in them. Or, at least they like to think they do. According to an article in Forbes Magazine, between 600,000 and a million books are published each year. Sadly, most of them sell fewer than 250 copies. Total. So, what’s the difference between you and all of the other people who have successfully published…
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Pardon Me, But You’re Stepping on My Boundaries They’re not much but they’re all we have
The first thing I noticed about the gleaming new Porsche was the way it was parked–strategically straddling a disabled space and the one next to it—my parking space. But, instead of throwing a hissy fit, I calmly took out my car keys and gouged a continuous line along the entire side of the car. That is, after I surgically removed…
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The Golden Era of Cigarette Ads When cigarette smoking, big tobacco and lung cancer were cool
When Sir Walter Raleigh helped to popularize tobacco during the 16th century, he probably had no idea that he would be responsible for cigarette ads; one of the largest and most profitable advertising campaigns in the history of Madison Avenue. Campaigns that would see a single product go from lifestyle enhancement to a pariah of the medical community within a…
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I’m Mad as Hell and I’m Not Going to Interview Anymore Or, what’s gone wrong with the current job search process?
I’ve dropped out of the job market. I give up. I’m not retired. And it’s not that I don’t need the money anymore. I do. But I need intro-cranial bleeding, high blood pressure, and assaults on my dignity a lot less. So, I’ve adopted Howard Beale’s 1976 rant from “Network:” I’m mad as hell and I’m not going to take…
