Washington, D.C. – As a result of the Covid-19 pandemic, small businesses are closing left and right with the national unemployment rate skyrocketing to over 8%. Authorities are concerned over the number of able-bodied men and women unable to return to work as bartenders, beauticians, and waiters. “Let’s face it. It’s getting tough out there,” said Eugene Scalia, U.S. Labor Secretary. “Even for college graduates.” “People who have depended on their education and experience are finding it necessary to come up with more creative career solutions,” said Nicola Speranza, Career Counselor at Isaias Scrichfield Community College in Pumpkin Center, Missouri. So, to solve the problem, the Trump Administration has published…
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10 Ways to Use LinkedIn to Leverage Your Exposure and Find Work The movers and shakers of the business world share their secrets for publicizing your brand and find work
After the close of World War II, thousands of veterans flooded job markets all over the country in hopes of building new lives. During the 1950s, looking for work was markedly straight forward. You found jobs listed in the classified ads in local newspapers. Or, you registered with your local Unemployment Office. Sometimes, you might even find a job posting written on a 3 X 5 index card thumbtacked to the bulletin board inside your supermarket. With luck, you’d compete against a handful of candidates and eventually be asked to interview. If you were lucky, you got the job. A lot has changed since those days. How the job market…
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What’s Your Platform? And why you should have one before writing your book
My friends, Lee’s Anti-bilious pills are excellently adapted to carry off superfluous bile, restore and amend the appetite, produce free perspiration, and thereby prevent constipation, lumbago, softening of the brain and Bronze John fever. They’re celebrated for removing habitual costiveness, dropsy, and severe headaches, and ought to be taken by all persons on a change of climate. When the West was wild and social media was still 150 years away, snake oil salesmen rambled from town to town hawking their mystery potions, capable of curing everything that ailed ya. They stood on their rickety platforms and were masters at closing sales. Even before they rolled into town, destitute farmers lined…
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Writing What They Meant to Say Why ghostwriters often struggle with their clients' voices
“What is this rubbish? I don’t talk like that! Y’all need to go back and re-write the whole dang thing. Make it sound more like me, or I ain’t gonna pay ye.” And, so went the opening volley of comments from my newest ghostwriting client after he read my first draft of his book. It was our first time working together and it became immediately apparent that we had a long road ahead of us. Or, as Desi Arnaz once said, I had a “lot of splainin’ to do.” As a professional ghostwriter, I’m in the enviable position of telling other people’s intimate stories, capturing their thoughts and emotions, digesting…
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How to Remember People’s Names A simple, yet effective way to gain people's respect
Way back in the 1970s, I stood at a fork in the road: should I go to college, or begin trudging down the path to a lifetime career? I did neither. Instead, I spent the winter teaching skiing at a popular ski resort just to get the adventure out of my system. As a full-time ski instructor, I taught two classes a day, each with twelve to fifteen students. That meant learning over a hundred new names a week… and remembering them. While other instructors caved into assigning deprecating monikers like, “Ms. Can’t Turn Left,” or “Mr. Sits Down When He Goes Too Fast,” I chose a more complimentary approach…
