After the close of World War II, thousands of veterans flooded job markets all over the country in hopes of building new lives. During the 1950s, looking for work was markedly straight forward. You found jobs listed in the classified ads in local newspapers. Or, you registered with your local Unemployment Office. Sometimes, you might even find a job posting written on a 3 X 5 index card thumbtacked to the bulletin board inside your supermarket. With luck, you’d compete against a handful of candidates and eventually be asked to interview. If you were lucky, you got the job. A lot has changed since those days. How the job market…
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Maneuvering Through M&Ms Grocery shopping has gotten brutal out there
I’m the kind of person who can go their entire life without telling someone what to do. Call me lazy, but I think anyone over the age of 12 should have enough sense to do the right thing—like moving their shopping cart to the side of the aisle when they run over to grab the pickles they forgot. Apparently though, I stand alone on this subject, so I’m going to take this opportunity to expound on the way supermarkets should be run—through a four-point plan for supermarket and shopper regulation. Point one would require all shoppers to be at least 21 years of age to operate a shopping cart. In…
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What’s Your Platform? And why you should have one before writing your book
My friends, Lee’s Anti-bilious pills are excellently adapted to carry off superfluous bile, restore and amend the appetite, produce free perspiration, and thereby prevent constipation, lumbago, softening of the brain and Bronze John fever. They’re celebrated for removing habitual costiveness, dropsy, and severe headaches, and ought to be taken by all persons on a change of climate. When the West was wild and social media was still 150 years away, snake oil salesmen rambled from town to town hawking their mystery potions, capable of curing everything that ailed ya. They stood on their rickety platforms and were masters at closing sales. Even before they rolled into town, destitute farmers lined…
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Writing What They Meant to Say Why ghostwriters often struggle with their clients' voices
“What is this rubbish? I don’t talk like that! Y’all need to go back and re-write the whole dang thing. Make it sound more like me, or I ain’t gonna pay ye.” And, so went the opening volley of comments from my newest ghostwriting client after he read my first draft of his book. It was our first time working together and it became immediately apparent that we had a long road ahead of us. Or, as Desi Arnaz once said, I had a “lot of splainin’ to do.” As a professional ghostwriter, I’m in the enviable position of telling other people’s intimate stories, capturing their thoughts and emotions, digesting…
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How to Remember People’s Names A simple, yet effective way to gain people's respect
Way back in the 1970s, I stood at a fork in the road: should I go to college, or begin trudging down the path to a lifetime career? I did neither. Instead, I spent the winter teaching skiing at a popular ski resort just to get the adventure out of my system. As a full-time ski instructor, I taught two classes a day, each with twelve to fifteen students. That meant learning over a hundred new names a week… and remembering them. While other instructors caved into assigning deprecating monikers like, “Ms. Can’t Turn Left,” or “Mr. Sits Down When He Goes Too Fast,” I chose a more complimentary approach…
