The scene opens with the haggard writer hunched over a dilapidated Underwood, struggling to meet his midnight deadline. The air is stale and thick with cigarette smoke and there’s an empty bottle of scotch lying on the floor. By the smell of things, it’s obvious he hasn’t slept, eaten or washed his clothes in over a week. That was the Hollywood image of writers before the information highway arrived in the early 1990s. Since then, the business of writing has changed in more ways than anyone could have possibly imagined in 1939. These days, a writer’s job doesn’t end when they drop their query down the out-bound chute at the…
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15 Questions Your Ghostwriter Should Be Asking You And other tips for finding the right person to write your book
What do a Labrador Retriever, a poor Southern tobacco farmer, and a World War II survivor[1] have in common? If you guessed nothing, you’d be wrong. In fact, each was the basis of a best-selling book. Two of them even went on to become Hollywood box office smashes. The world we live in is a fascinating place, filled with thousands of entertaining stories. Some, like those of World War II survivors, will soon be gone—lost forever. Wouldn’t you like to make sure that your story isn’t? If so, you need to write a book! “Sure,” you say. “It’s easy for you to say. You’ve written books and know how to…
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Putting Lipstick on a Pig* How to avoid getting thrown under the bus while getting your ducks in a row
As someone who’s written professionally for a number of years, I always try to avoid euphemisms, choosing vernacular the average businessman or woman understands. Instead of going back to the drawing board for each game plan, I like to hit the ground running by thinking outside of the box. I’ll usually begin by going after customer-centric, low-hanging fruit, getting my manager’s blessing with the subject matter, to avoid getting thrown under the bus. After years of working with difficult editors, I’ve found drilling down and touching base with management helps deliver more bang for the buck when the marketing department keeps moving the goal posts. For instance, last week, I…
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Can You Be Too Niched? A best-selling author describes his experience with finding his niche
If you’re one of the courageous people who have thrown off the yoke of working for the man and decided to start a business of your own, you’ve undoubtedly wrestled with the question of who your customers are. Just who will buy your services or products? Are they men or women? What age groups do they represent? In short, who are you trying to reach? The answer of course, defines your niche. According to the U.S. Small Business Administration, there were 28 million small businesses in 2010. More than three-quarters were non-employers, meaning they are owner-worker shops. They’re freelancers of every variety. Baby sitters, dog walkers and marketing specialists. They’re…
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Is There a Book in You? A published writer shares his experience with you about how to see your name in print
They say that 80% of people have a book in them. Or, at least they like to think they do. According to an article in Forbes Magazine, between 600,000 and a million books are published each year. Sadly, most of them sell fewer than 250 copies. Total. So, what’s the difference between you and all of the other people who have successfully published a book? The answer is preparation, preparation, preparation. And, contrary to popular belief, the hardest part isn’t writing the book. Not if you envision your book on the New York Times bestseller list. Sitting down and writing a book is relatively easy if you’ve done your homework. It’s the part where you get to…